Lady Gaga is now Creative Director for Polaroid

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Reminds me of an exhibit I saw at the Art Institute in Chicago that consisted of what was written on the backs of photographs. The exhibit was in dialogue with the move to digital and the fact that these physical artifacts are harder to come by these days.

Lady Gaga to become Polaroid's creative director

"I am so proud to announce my new partnership with Polaroid as the creative director and inventor of speciality projects," said the pop star. "The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation, blending the iconic history of Polaroid and instant film with the digital era. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and as my father puts it, finally have a real job."


The company you remember as Polaroid no longer exists - there's no connection to the old Land Cameras here, just a holding company and some trademarks.

Trés cool. If she can get them to start up SX70 film production again, I'll be all gaga over it.

Trés cool. If she can get them to start up SX70 film production again, I'll be all gaga over it.

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This page contains a single entry by Jason C Romero published on January 8, 2010 6:09 PM.

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