This is one for the students in my fall Japanimation and Manga class. A movie theatre just outside of Tokyo is offering discounts to customers who declare themselves 'otaku' or nerds (well, nerd isn't quite the right translation). From the Mainichi Daily News:
Theater offers otaku cheap tickets
Declaring you're an otaku might get you strange looks in some places. But a Japanese movie theater is offering outspoken nerds something positive: a discount....
Otaku culture has become a legitimate field of research in Japan, and a study last year estimated that sales generated by goods targeted at the country's 2.8 million nerds totaled 258 billion yen.
"Densha Otoko" takes so-called geeks into a genre they're not usually associated with: romantic love. The 22-year-old otaku hero turns to a favorite geek refuge in search of girlfriend advice -- the Internet.